The Content Strategy Book Club

As the last semester at the university is coming to its end, we all make lists. While my colleagues collected the sayings of our teachers or the most significant takeaways, I decided to show you some of the readings that helped me better understand the mysterious world of content strategy.  You may have heard people… Continue reading The Content Strategy Book Club

Why Content Strategy is crucial in higher education? 🏫

The website and social media channels have become the most essential touch-points for universities - but how can they use its fullest potential? For my Master's Thesis at the FH Joanneum Graz  I decided to work for a university as a client. The personal why behind my choice is that I have always found education fascinating, which… Continue reading Why Content Strategy is crucial in higher education? 🏫

When things go wrong- how to deal with conflicts as a community manager?

Community management has become a buzzword in the past decade: since all brands put more and more effort to their social media presence, there is a rising need to invest in an authentic and quality relationship with their audience. But things don't always go as planned. As I'm currently working on a social media strategy… Continue reading When things go wrong- how to deal with conflicts as a community manager?

Personalized Content Marketing: tailor-made brand experience or awkward stalking?

Recently I have read several articles about how to create personalized content without being awkward. We live in the era of Netflix, Spotify or Amazon when it's an expectation to get the right piece of content to the right person at the right time. But on the other hand we are getting more and more… Continue reading Personalized Content Marketing: tailor-made brand experience or awkward stalking?

“What you don’t know, won’t hurt you” – or will it?

I've mentioned it earlier that in the second semester of my Content Strategy MA in Graz, I had a course called Accessibility & Multi-Screen Design. Back then I wrote a post about the importance of responsive design what you can check here. This time I watched a talk Unseen by Tim Kadlec which was held… Continue reading “What you don’t know, won’t hurt you” – or will it?

“Responsive design is our red pill”

In the second semester of my Content Strategy MA I had a course called Accessibility & Multi-Screen Design. At the beginning I was quite sceptic about why do I need this kind of knowledge to become a content strategist but as the weeks and lectures went by, I felt grateful that I learnt a whole… Continue reading “Responsive design is our red pill”

“I think Content Strategy is a bit of an antiquated term”

Content Strategy Behind the Scenes with Rox Tomco To showcase the personalities behind content strategy, I chose individuals from all over the world and asked them about what insights and life experience they can offer the rest of us. Today's virtual guest is Roxanne Tomco, a senior UX writer and product content strategist currently based in… Continue reading “I think Content Strategy is a bit of an antiquated term”

“when I learned about microcopy I was hooked”

Content Strategy behind the Scenes with Grace Baldwin To showcase the personalities behind content strategy, I chose individuals from all over the world and asked them about what insights and life experience they can offer the rest of us. This time I talked with Grace Baldwin, a young content strategy talent who made her way… Continue reading “when I learned about microcopy I was hooked”

“The majority of content practitioners underestimate the role of content strategy”

Content Strategy behind the scenes with Vinish Garg To showcase the personalities behind content strategy,  I chose individuals from all over the world and asked them about what insights and life experience they can offer the rest of us.  This time my interviewee was Vinish Garg from Chandigarh, India who owns a digitial agency called vhite,… Continue reading “The majority of content practitioners underestimate the role of content strategy”