Personalized Content Marketing: tailor-made brand experience or awkward stalking?

Recently I have read several articles about how to create personalized content without being awkward. We live in the era of Netflix, Spotify or Amazon when it's an expectation to get the right piece of content to the right person at the right time. But on the other hand we are getting more and more… Continue reading Personalized Content Marketing: tailor-made brand experience or awkward stalking?