Writing can be tough

I got a task to write a reflection-in-action post at the FH Joanneum Graz. What's reflection-in-action? - you might ask. Well, I was not sure about it either but then I've a read a post from a more competent colleague of mine, Daniela, who happens to be a copywriter. As she says it means reflecting… Continue reading Writing can be tough

What an accessibility nightmare looks like today

This post was inspired by my own struggle: Recently it takes so long to find Google maps on iOS when it's needed. Not like I can go anywhere specific with the whole lockdown situation so I'd better get used to the new logos until we can leave our neighbourhoods. I know it's sounds such a… Continue reading What an accessibility nightmare looks like today

Personalized Content Marketing: tailor-made brand experience or awkward stalking?

Recently I have read several articles about how to create personalized content without being awkward. We live in the era of Netflix, Spotify or Amazon when it's an expectation to get the right piece of content to the right person at the right time. But on the other hand we are getting more and more… Continue reading Personalized Content Marketing: tailor-made brand experience or awkward stalking?