Personalized Content Marketing: tailor-made brand experience or awkward stalking?

Recently I have read several articles about how to create personalized content without being awkward. We live in the era of Netflix, Spotify or Amazon when it's an expectation to get the right piece of content to the right person at the right time. But on the other hand we are getting more and more… Continue reading Personalized Content Marketing: tailor-made brand experience or awkward stalking?

“What you don’t know, won’t hurt you” – or will it?

I've mentioned it earlier that in the second semester of my Content Strategy MA in Graz, I had a course called Accessibility & Multi-Screen Design. Back then I wrote a post about the importance of responsive design what you can check here. This time I watched a talk Unseen by Tim Kadlec which was held… Continue reading “What you don’t know, won’t hurt you” – or will it?

“Responsive design is our red pill”

In the second semester of my Content Strategy MA I had a course called Accessibility & Multi-Screen Design. At the beginning I was quite sceptic about why do I need this kind of knowledge to become a content strategist but as the weeks and lectures went by, I felt grateful that I learnt a whole… Continue reading “Responsive design is our red pill”

“I think Content Strategy is a bit of an antiquated term”

Content Strategy Behind the Scenes with Rox Tomco To showcase the personalities behind content strategy, I chose individuals from all over the world and asked them about what insights and life experience they can offer the rest of us. Today's virtual guest is Roxanne Tomco, a senior UX writer and product content strategist currently based in… Continue reading “I think Content Strategy is a bit of an antiquated term”

“when I learned about microcopy I was hooked”

Content Strategy behind the Scenes with Grace Baldwin To showcase the personalities behind content strategy, I chose individuals from all over the world and asked them about what insights and life experience they can offer the rest of us. This time I talked with Grace Baldwin, a young content strategy talent who made her way… Continue reading “when I learned about microcopy I was hooked”

“The majority of content practitioners underestimate the role of content strategy”

Content Strategy behind the scenes with Vinish Garg To showcase the personalities behind content strategy,  I chose individuals from all over the world and asked them about what insights and life experience they can offer the rest of us.  This time my interviewee was Vinish Garg from Chandigarh, India who owns a digitial agency called vhite,… Continue reading “The majority of content practitioners underestimate the role of content strategy”

” the biggest misconception is that writing and strategy are the same job”

Content Strategy behind the scenes with Alison Burke To showcase the personalities behind content strategy,  I chose individuals from all over the world and asked them about what insights and life experience they can offer the rest of us. My first interviewee was Alison Burke from Boston, MA, a Senior Copywriter & Content Strategist at… Continue reading ” the biggest misconception is that writing and strategy are the same job”