“I think Content Strategy is a bit of an antiquated term”

Content Strategy Behind the Scenes with Rox Tomco To showcase the personalities behind content strategy, I chose individuals from all over the world and asked them about what insights and life experience they can offer the rest of us. Today's virtual guest is Roxanne Tomco, a senior UX writer and product content strategist currently based in… Continue reading “I think Content Strategy is a bit of an antiquated term”

“when I learned about microcopy I was hooked”

Content Strategy behind the Scenes with Grace Baldwin To showcase the personalities behind content strategy, I chose individuals from all over the world and asked them about what insights and life experience they can offer the rest of us. This time I talked with Grace Baldwin, a young content strategy talent who made her way… Continue reading “when I learned about microcopy I was hooked”

“The majority of content practitioners underestimate the role of content strategy”

Content Strategy behind the scenes with Vinish Garg To showcase the personalities behind content strategy,  I chose individuals from all over the world and asked them about what insights and life experience they can offer the rest of us.  This time my interviewee was Vinish Garg from Chandigarh, India who owns a digitial agency called vhite,… Continue reading “The majority of content practitioners underestimate the role of content strategy”

” the biggest misconception is that writing and strategy are the same job”

Content Strategy behind the scenes with Alison Burke To showcase the personalities behind content strategy,  I chose individuals from all over the world and asked them about what insights and life experience they can offer the rest of us. My first interviewee was Alison Burke from Boston, MA, a Senior Copywriter & Content Strategist at… Continue reading ” the biggest misconception is that writing and strategy are the same job”