You might think that at a big agency people do know who is responsible for what but nothing could be further from the truth. Whether it's content strategy or any type of editorial workflow, the RACI matrix comes handy to avoid the chaos. I've heard about the concept from Rahel Bailie, at her Content Governance… Continue reading The model that helps to get things done
As the last semester at the university is coming to its end, we all make lists. While my colleagues collected the sayings of our teachers or the most significant takeaways, I decided to show you some of the readings that helped me better understand the mysterious world of content strategy. You may have heard people… Continue reading The Content Strategy Book Club
The website and social media channels have become the most essential touch-points for universities - but how can they use its fullest potential? For my Master's Thesis at the FH Joanneum Graz I decided to work for a university as a client. The personal why behind my choice is that I have always found education fascinating, which… Continue reading Why Content Strategy is crucial in higher education? 🏫
I've heard countless times that the goal of a campaign was to create conversations but I've never thought of what a dialogue really requires. I worked in PR for several years, even won some prestigious awards without being qualified for the job, as I've never even attended a PR 1.01 class. So when I started PR Research at the FH… Continue reading Let’s talk dialogue 💬
Community management has become a buzzword in the past decade: since all brands put more and more effort to their social media presence, there is a rising need to invest in an authentic and quality relationship with their audience. But things don't always go as planned. As I'm currently working on a social media strategy… Continue reading When things go wrong- how to deal with conflicts as a community manager?
Is creating better content your new year resolution? Ready to achieve your content goals this year? I collected some tips and tricks that will help you to stay authentic by creating a brand-driven content strategy that supports your values and messages on the long run. I have a course at the uni, Brand Values &… Continue reading 2021 Content-Kickoff
I got a task to write a reflection-in-action post at the FH Joanneum Graz. What's reflection-in-action? - you might ask. Well, I was not sure about it either but then I've a read a post from a more competent colleague of mine, Daniela, who happens to be a copywriter. As she says it means reflecting… Continue reading Writing can be tough
This post was inspired by my own struggle: Recently it takes so long to find Google maps on iOS when it's needed. Not like I can go anywhere specific with the whole lockdown situation so I'd better get used to the new logos until we can leave our neighbourhoods. I know it's sounds such a… Continue reading What an accessibility nightmare looks like today
Recently I have read several articles about how to create personalized content without being awkward. We live in the era of Netflix, Spotify or Amazon when it's an expectation to get the right piece of content to the right person at the right time. But on the other hand we are getting more and more… Continue reading Personalized Content Marketing: tailor-made brand experience or awkward stalking?
I've mentioned it earlier that in the second semester of my Content Strategy MA in Graz, I had a course called Accessibility & Multi-Screen Design. Back then I wrote a post about the importance of responsive design what you can check here. This time I watched a talk Unseen by Tim Kadlec which was held… Continue reading “What you don’t know, won’t hurt you” – or will it?