Posts

#CONFAB2021: How do you write about something that won’t be read?

I got the equity scholarship for Confab this year and had the chance to learn from the best industry experts. In this #CONFAB2021 series I will share the main takeaways and my thoughts of the most inspiring talks. My first post is inspired by the keynote of Sophie Tahran, (UX Writing Lead for The New… Continue reading #CONFAB2021: How do you write about something that won’t be read?

Why Content Strategy is crucial in higher education? 🏫

The website and social media channels have become the most essential touch-points for universities – but how can they use its fullest potential? For my Master’s Thesis at the FH Joanneum Graz  I decided to work for a university as a client. The personal why behind my choice is that I have always found education fascinating, which… Continue reading Why Content Strategy is crucial in higher education? 🏫

Let’s talk dialogue 💬

I’ve heard countless times that the goal of a campaign was to create conversations but I’ve never thought of what a dialogue really requires. I worked in PR for several years, even won some prestigious awards without being qualified for the job, as I’ve never even attended a PR 1.01 class. So when I started PR Research at the FH… Continue reading Let’s talk dialogue 💬

When things go wrong- how to deal with conflicts as a community manager?

Community management has become a buzzword in the past decade: since all brands put more and more effort to their social media presence, there is a rising need to invest in an authentic and quality relationship with their audience. But things don’t always go as planned. As I’m currently working on a social media strategy… Continue reading When things go wrong- how to deal with conflicts as a community manager?

2021 Content-Kickoff

Is creating better content your new year resolution? Ready to achieve your content goals this year? I collected some tips and tricks that will help you to stay authentic by creating a brand-driven content strategy that supports your values and messages on the long run. I have a course at the uni, Brand Values &… Continue reading 2021 Content-Kickoff

Writing can be tough

I got a task to write a reflection-in-action post at the FH Joanneum Graz. What’s reflection-in-action? – you might ask. Well, I was not sure about it either but then I’ve a read a post from a more competent colleague of mine, Daniela, who happens to be a copywriter. As she says it means reflecting… Continue reading Writing can be tough

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