Content meets Strategy: A love story

Ever since I’ve started my studies at the FH Joanneum Graz, people keep asking me the very same questions: What the hell is Content Strategy? Why did I end up choosing it?

As I’ve spent the last couple of years working in the field of PR and advertising, I felt kinda trapped with my future career options. Of course, there is a well-known path to switch from agency side to client side, and become a marketing manager, a brand manager, or even an in-house brand strategist or brand entrepreneur to make it sound more fancy.

But at the end of the day, I felt like none of these jobs would meet my expectations.

As most of my fellow students at the university, I didn’t know much about the field of Content Strategy before but it seemed to be a perfect match:

It blends my love for words, my knowledge in human behaviour and my interest in tech.

What I first learnt at the university that there is no one path for all and a specific degree certainly won’t teach you to think content.

Some content strategists have a background in journalism, others used to be copywriters or technical writers, information architects or even developers and of course there are people like me who are coming from content marketing with basically no technical background. And these are just a few common examples.

The other thing I had to realize that I won’t become a content strategist overnight, even though I feel like I’ve always done it in some form or another throughout my career. This job requires the ability to pick things up as you go along.

But it’s gonna be fun journey. I promise.

 

 

 

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